Why Has Kick Become So Popular?

Kick has been all over the news for its insane signup rates and deals with popular streamers. In June 2023, Kick announced that it had secured mega streamer xQc for a nonexclusive two-year contract worth 100 million dollars.

To put things into perspective, MLB superstar Ohtani Shohei is projected to make 65 million in 2023, including endorsements.

That's right, a video game streamer is making more than the greatest baseball player in the world.